What do the most recent television viewing statistics mean for the possible future of broadcasting?

Today, customers’ viewing habits are dictating the kind of content being released and the emergence of brand-new viewing systems; learn more about it in this post.

Nowadays, people have started to expect convenience and a high degree of customisation in regard to the kind of services they are given. The tv viewership trends 2019 has introduced that more and more customers are embracing non-linear ways of viewing content. In order to stay profitable, business professionals, like the head of the fund owning stakes in Sky, may consider the possibility of adopting brand-new, more personalised methods for providing content. The focus today is on the viewer, with networks contending with each other to attract their niche targeted audiences. One of the top developments that has transformed people’s viewing habits is media fragmentation, with the introduction of many television channels, each targeting a very specialised viewership. Another trend worth analysing is the increasing popularity of on-demand viewing networks that work on a monthly subscription model. These brand new channels have played an important part in shaping viewers’ needs for more personalized and up-to-date content. Having said that, despite the wide variety of online platforms, conventional TV continues to be the medium on which customers spend the majority of their time.

Media usage habits inthis current day and age are much different than ten years back, however, some stats have remained similar over the years. The latest technological innovation has not had a significant effect on tv viewing by age. The 65+ demographic is still leading when it comes to the amount of time spent watching traditional TV, and, therefore, continues to be the targeted group for the majority of conventional broadcasters. That said, industry experts like the head of the company investing in China Telecom have supported networks in their initiatives to reach younger viewers, by introducing brand-new, much more flexible subscription plans and the possibility to view content across numerous smart devices.

Today’s TV viewing behaviors have been additionally shaped by the adoption of connected TV devices which provide audiences the opportunity to get the most out of both linear and dynamic content. The top broadcasting networks around the world are aware of this phenomenon, as evidenced by the decisions of the chairman of the company owning stakes in Telecom Egypt. Even the largest telecom service providers know that adopting digital innovation is a necessity in order to ensure their companies’ longevity in an extremely saturated industry. Customers nowadays are put in control of their own viewing patterns and, therefore, are not so willing to compromise on price and good quality. Provided the amount of money each family spends on entertainment and content subscription offerings every year, it's not surprising that their requirements for the quality of the services continues to evolve.

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